What we do, and how
Three services, covered properly: what each one includes, who it suits, and what we concentrate on while building it.
Website design
Who it suits
- Companies
- Freelancers
- Professionals
- Agencies
- Restaurants
- Local businesses
- Personal brands
- Service businesses
What we concentrate on
- Clear communication
- A visitor should know what you do and who you do it for before they scroll.
- Strong first impression
- The first screen sets the expectation for how you work. It gets the most attention.
- Easy navigation
- Few options, named in plain language, in the same place on every page.
- Mobile experience
- Laid out for the phone specifically, with tap targets sized for thumbs.
- Conversion
- One obvious next step per page, whether that is a call, a form or a booking.
- Speed
- Pages that appear immediately, because slow sites lose people before they read anything.
- Professional presentation
- Consistent detail throughout, so the site reflects how you actually work.
Online store
Structure
How the catalogue is organised decides whether people find things. We plan it before designing anything.
- Product architecture
- How products relate to each other, what varies between them, and what has to be filterable.
- Categories
- Grouping that matches how your customers think about the products, not how your supplier lists them.
- Product pages
- A template that works for your simplest product and your most complicated one.
The buying path
Most of the design effort goes here: the distance between wanting something and having bought it.
- Shopping experience
- Browsing, comparing and coming back to something seen earlier, without losing your place.
- Cart
- Always reachable, always clear about what is in it and what it costs.
- Checkout integration
- Connected to an established commerce platform rather than built from scratch, so payments and taxes are handled by software that is maintained.
- Customer journey
- The full path from first visit to confirmation email, mapped and then tested end to end.
Presentation and conversion
What finally moves someone from interested to buying, especially on a phone.
- Product presentation
- Photography direction, image sizing and the order information appears in on the page.
- Mobile commerce
- The checkout designed for one hand on a small screen, since that is where most of it happens.
- Conversion focused design
- Removing the steps, fields and decisions that cause people to abandon a cart.
Website renewal
Existing website audit
We go through the current site properly: design, navigation, mobile experience, load times, content and whatever is happening underneath. You get the findings whether or not you go ahead.
Identify problems
We separate what is genuinely outdated from what merely looks old but still works. The list is specific: this page is confusing, this flow loses people, this asset costs two seconds of load time.
Redesign
Layout, typography, navigation and components are modernised. Where you have an existing visual identity worth keeping, we work with it rather than replacing it for the sake of it.
Improve
Performance, mobile experience, accessibility and content structure are addressed at the same time. This is usually where the largest measurable difference comes from.
Rebuild
The approved improvements are implemented. Depending on the state of the existing site, that ranges from reworking the front end to rebuilding it on a foundation that can be maintained.
Launch
Everything is tested against the old site, existing addresses are preserved or redirected so you do not lose search rankings, and the renewed site goes live.
How much work a renewal involves depends entirely on the state of the existing site. The audit comes first, and the scope is agreed after it, so nobody is guessing. If the audit shows a rebuild is genuinely the better value, we will say so.